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Pelicans hire Danny Ferry as special advisor

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Demps finally gets another strong voice in the room.

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The New Orleans Pelicans have hired Danny Ferry as a special advisor. Ferry was last in the NBA as the General Manager for the Atlanta Hawks. In September 2014 Ferry took an indefinite leave of absence due to comments he made about free agent Luol Deng. Although he ultimately resigned his position in June 2015 Ferry was cleared of any wrongdoing after an extensive investigation.

The investigation, which included 19 witness interviews and reviewed the contents of more than 24,000 emails, made clear that the offensive language was not Ferry's and none of Ferry's remarks or behavior during the call were motivated by racial or ethnic animus, or by a person's country of origin.

To the contrary, the investigation found Ferry shared his own opinion of Deng, recommended him both personally and professionally and ultimately tried to sign him to the team.

Before working in Atlanta Danny Ferry was an executive with the San Antonio Spurs from 2010-2012, the general manager of the Cleveland Cavaliers from 2005-2010, and worked in the Spurs front office from 2003-2005. Importantly, Ferry's time in San Antonio did not overlap with Dell Demps, who worked with the Spurs from 2005-2010 eventually rising to the position Director of Pro Personnel and General Manager of the Spurs D-League franchise.

The intial report was from Marc Spears of The Undefeated.

The Pelicans released a statement moments ago.

NEW ORLEANS– New Orleans Pelicans General Manager Dell Demps announced today the hiring of Danny Ferry as a Special Advisor.

"I am excited to announce Danny Ferry has accepted our offer to join the New Orleans Pelicans basketball operations staff as a special advisor," said Demps. "Danny’s experience, insight and achievements will be a welcomed addition to the Pelicans as we continue our quest to improve the team."

Ferry comes to New Orleans with 25 years of NBA experience as both a player and front office executive. He served as the President of Basketball Operations and General Manager for the Atlanta Hawks from 2012-15, where he oversaw the team’s basketball operations, including coaching, player personnel, contract negotiations and salary cap management. Prior to the Hawks, Ferry was a member of the San Antonio Spurs organization from 2010-12, where he held the role of Vice President of Basketball Operations. From 2005-10, Ferry served as the General Manager of the Cleveland Cavaliers. Under his guidance, the Cavaliers posted a 272-138 (.663) record, experienced the NBA’s best regular season record in both 2008-09 and 2009-10 and advanced to the 2007 NBA Finals for the first time in franchise history.

It will be fascinating to see how this arrangement plays out. For additional reading on Danny Ferry check out Quentin's plea to hire him as Dell's replacement from December. Kevin Arnovitz and Brian Windhorst wrote a thorough dissection of Ferry's falling out in Atlanta in this excellent piece for ESPN.