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Sunday Discussion: Attendance Problems

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I took a long flight yesterday, and on the plane, I decided to thoroughly read the Hornets'  financial statements. To me, it seems completely clear that, absent a significant change in the collective bargaining agreement to favor low-revenue teams or a significant increase in the Hornets' TV revenues, the Hornets will need to have very strong attendance to stay in New Orleans. In the 2008-2009 season, the team essentially broke even though they sold 98.7% of their tickets.

So here's the question: what can the Hornets do to put fans in the seats at the New Orleans Arena? Obviously, a winning team would do wonders, but even when the Hornets started 11-1, attendance was poor. So what will bring people to see the Hornets when there are so many other great attractions in the city competing for people's entertainment dollars?