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Report: New Orleans Arena Working on Naming Rights Deal

Kim Holden of Fox 8 news reports that the Hornets are engaging in negotiations for a branding deal for the New Orleans arena, in the wake of Mercedes-Benz sponsoring the New Orleans Saints' Superdome last month. --------------------------------------------------------------------------- FOX 8 has learned negotiations are underway between the Hornets and the Louisiana Seafood Marketing Board and Zatarain’s. The new name being considered is the "Louisiana Seafood Arena, Seasoned by Zatarain’s." There's no word on the price tag, but sources tell FOX 8 some of the money to pay for the naming rights deal could come from BP. The oil giant agreed to pay $30 million to market Louisiana seafood as safe in the wake of last year's oil spill. [Tulane sports law expert Gabe Feldman] on the move: "I think it could be a big step in the right direction and it would really put the Hornets more in line with the majority of what the NBA teams have in the league. It's a huge step in keeping them competitive with other NBA teams and for the long-term sustainability of keeping the team in New Orleans, it probably goes a long way in attracting a new owner." --------------------------------------------------------------------------- The article goes on to mention that a December 7th meeting could seal the deal. This could be a really big deal for the long term future of the franchise in New Orleans, and "Louisiana Seafood Arena, Seasoned by Zatarain’s" is most certainly a name that's so bad, it's good.

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